I would like to believe in God in order to thank him, but I just believe in Billy Wilder so… thank you so much Mr. Wilder! This was the speech pronounced by Fernando Trueba when in 1993 he won the Oscar for the Best Foreign Language Film.And somehow he was right because no one like …
The fact that music is something intrinsic to the mankind is nothing new. The role played by the chords and musical notes is out of question. In a world without music we would be depressed all time. There are many researches that have proven music can enhance our mood and, what's more, that it has …
Films are the new battlefield where all the brands encounter for improving their status and visibility in a society ruled by the mass media. Back in the 60's, when the advertising industry experienced its boom, all the adverts could be seen in the newspapers, on the radio and the revolution at that time: the television. …
Continue reading The Art of Advertising: selling products through films
The fashion world and everything that surrounds it has always been seen as a frivolous part of the society that moves millions and millions of dollars. When we say ‘fashion’ the first image that comes to our mind is Anna Wintour, Vogue’s editor-in-chief, with her classic characteristic bangs and her obscene big glasses sitting at …
Continue reading The importance of the way you look (and feel)
What superhero would you like to be for one day? That's such a difficult question for a woman. We have to choose a proper hero in a men's world, cause how many cool heroines can you name? Black Widow, Scarlet Witch, Captain Marvel, Supergirl, Black Canary... on the other hand how many male superheroes do …
Ever since the world began, stories have been all around. But it wasn't until a new animal species, with the ability of developing thoughts, appeared that those stories were finally told. That's how storytelling was born. As times goes by those stories were included in books and those books were turned into films. Cinema became …
Continue reading CINEMA: The beginning and the fall of the Seventh Art
Based on the Shakespearean classic of Hamlet, The Lion King was the most successful animated film until the arrival of another Disney movie: Frozen. The story behind the production is amazing. It was 1994 and the powerful Disney company was still working on creating new ways of telling stories. The pioneer company founded by Walt …
Well, to be honest Walt Disney wasn't a scientist strictly speaking, but when it came to Film Studies not only was he a pioneer but a great inventor too. Thanks to him we can enjoy, for example, Dolby Surround System. Did you know Fantasia was the first feature film being recorded with a complex system …
It's that time of the year... again! And now that Christmas has arrived I think it's a good moment to speak about our consumerism habits. Consumerism: a very well-known word and a spread disease in the 21st. century. When this concept comes to our mind we tend to think of the money we waste in things …
... or when the capitalism was destroyed It all started with people wanting to live above their possibilities: dreaming big with mansions on the beach and faster cars and banks giving them credits to fulfil that desire. However, banks are not naïve, they knew that in a near future that borrowed money would come back to …
Continue reading A decade stuck in a crisis: 10 years after the fall of Lehman Brothers…
Borddell's box 